Many reasons. When your potential customers are searching for your services, they will respond positively when they feel that you are a trustworthy, credible and professional organization. If your domain name is substandard, the opinion of your future clients will reflect this inferior image.
Absolutely. Location....Location....Location is always referenced as the winning slogan in real estate. Digital Real Estate, which is your domain name, is no different. The right name gives you an "authority" presence, promotes trust, credibility and confidence that your company is the right organization potential clients are looking for.
Your monthly marketing budget can actually be drastically lowered or eliminated with the right domain name. You always strive to be at the top of SEARCH, and the right domain gives you the opportunity to get there organically; rather than constantly paying for keywords and sponsored clicks to get your business noticed.